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It is 2025.
I’m one year into my marriage. Six years (back) into omnivorism.
And a staggering nine years into advertising.
(Sweet pea Natalie 2017)
I’ve grown in so many ways. Once a copywriter churning out Facebook copies,
I’m now a copywriter rolling out TikTok copies.
(Showing my art director how I wanted the gorilla to thrash a luggage. Long story.)
But in all seriousness, I’ve learnt a lot more worth a lot more.
Like what kind of ideas win lions... and the greater value of winning hearts.
I’ve learnt how to give clients what they want and what they didn’t know they wanted.
I’ve learnt to agonise over “just words”, show early drafts no mercy,
and pace myself through the rejections and revisions that always come…
if all to do the best work I can offer.
(Shoot on shoots on shoots)
(Google worshop cum lightning brief)
From big-brand campaigns to snippy social content, I’ve produced work across all formats—for Amazon, LEGO, the Digital and Intelligence Service (DIS), the Early Childhood Development Agency (ECDA), the Ministry of Education (MOE), just to name a few.
And if you’ve read till here and are still left wanting, here are a few words from the current Regional Chief Creative Officer (Havas SEA + NA) & Cofounder of BLKJ Havas Singapore:
Intrigued? Hit a sister up.
The sister in question:
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