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FING–LANTHROPISTS??
by GRAB
Showing how the humble finger can make a world of a difference.
When it comes to doing good via the Grab app, our pointers deserve all the points.
They are the ones tapping, scrolling, swiping, pushing for a difference.
Ordered a meal on Grab? Helped a business out.
Called a ride? Contributed to a drivers' earnings.
Opted out of cutleries and into carbon offset rides?
Damn, Jane Goodall.
So to pay tribute to the real MVP, we created a campaign all about fingers
and the good they've done for our people and planet.
Starting with 3 short films...
...driving people to their Grab apps to access their Personal Impact Stories.
We worked with a production house in Sydney to bring our heroes to life; from every crease to cuticle, we decided our fingers' outfits, hairstyles, right down to googly eye options, delivering a journey of digit-al delight to users as they scrolled through their personalised report.
It's truly a work of art—take a closer look!
Spotify Wrapped may have been the OG, but our Grab Finger Report is cuter, weirder, and better in many more ways than we can count.
Creative Director (Copy) Guilherme Machado
Creative Director (Art) Trong Ronakiat
Copywriter Natalie Goh
Art Director Jay Liu
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