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CHOCOS MAGIC
by KELLOGGS
Because every cereal is more magical with a song and dance.
LULLABY BY KOTEX
by KOTEX
Sleeping with a period has never been more peaceful.
For many reasons, periods can rob a girl of sleep.
Cramping. Cravings. Fear of leakage... and just the general discomfort of shedding blood.
For the longest time, Kotex could only fix one of those problems.
But at the launch of our newest night range, we knew we had to do more.
Kotex's brand song is a tune they've used for half a decade across all markets in the world.
And since we were upping the ante, the song had to change too.
Originally an upbeat and punchy song, we gave it a face lift, transforming it into a song that helps girls get a better night's rest, and get all their dreams:
A lullaby.
Here's the original.
Go Big, Go BoldKotex
00:00 / 01:58
And here's the lullaby.
We commissioned local singer songwriter, Vivien Yap, to compose the rearrangement and lend her vocals to it. We look forward to hearing our sisters from other markets using this tune in their ads as well!
Chief Creative Officer Mateusz Mroszczak
Senior Art Director Samantha Branson
Copywriter Natalie Goh
Motion Graphics Fahmi Zailani
Artiste Vivien Yap
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