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EASY SHOPPING,
BETTER LIFE.
by AMAZON
Life is tough enough. Shopping shouldn't be. Enter Amazon.
"Get more people on the Amazon App."
Simple brief. Not so easy task.
But shopping with the Amazon app?
Easy.
Highly-intuitive. Superb range. Quality assured.
I mean, yodelling pickle? Say less.
To demonstrate how easy it is to shop the app, we contrasted it against
three regrettably relatable and hopefully hilarious scenes from real life.
With a tight budget and tighter timeline, we were living proof of "life is tough".
Yet the results were worth it:
Increase in app downloads.
Increase in sales.
Increase in brand love.
Proving that because we made shopping simple, loving the brand was easy.
Creative Director Guilherme Machado
Creative Director Trong Ronakiat
Copywriter Natalie Goh
Art Director Chew Weilin
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