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IT'S REAL. IT'S PRIME.
by AMAZON
The oath to prove that Amazon is too good—but it's true.
We could hardly believe it ourselves.
Amazon Prime in Singapore costs only $2.99 a month?!
It comes with Amazon Fresh, which offers 2-hours grocery delivery,
Prime Video, free international shipping and same-day delivery*.
*T&Cs apply.
To prove that this was legit, we had to take drastic measures.
It's easy to cross our hearts, hope to die.
But we wanted to put our reputation on the line for real...
by taking a legally-binding oath.
The set build was amazing, to say the least. A conveyor belt that rotated through four rooms and a talent who had a helluva core workout. All in all, it was epic.
Everyone was in on it—from writer (me, not pictured), to designer, producer, to creative directors. All of us were sworn to the truth.
A mountain made of real popcorn
The 4-room rotating structure was contructed in 2 weeks!
Art Director, Jos
We even had a social ad with a designer creating the ad in a courtroom, swearing that everything he was designing was legit.
Following this Amazon Prime campaign, Amazon was named the advertiser of the month in June, showing the cumulative success of the campaigns leading up to the mid year!
Creative Director Guilherme Machado
Creative Director Trong Ronakiat
Copywriter Natalie Goh
Art Director Joslin Ong
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