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'CAN IS CAN' SHOPPING
BY AMAZON
For shopping you can trust, there's Amazon.sg.
In Singapore, the word "can" is a complete sentence all on its own.
It expresses a certain can do-ness, full of assurance and confidence.
A resounding affirmation that elicits trust from hearers all around.
For an American brand that was looking to improve its "local" index, especially against it's asian competitors, this one word became the bedrock on which all our communications were built.
Starting with Black Friday in November.
Shot with veteran Portuguese director, Pedro Pinto, these campaign videos are art directed in his maximalist style. More is more. Yet, the stories and characters are believable, with that slice-of-life charm.
On social, we created catchy, lo-fi videos that spotlighted the top priority categories for the sale season.
Plus, audio ads for radio and Spotify!
After Black Friday, we ran a brand campaign. This time, the campaign was really to seal the deal for the new brand platform, "Amazon, can!"
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