Aviation and all its related counterparts took a massive blow when the pandemic hit. Luggage brand American Tourister (AT) was not spared.

But once travel restrictions started to lift, they wasted no time;
they too were ready for lift-off.
Fresh out of the pandemic pot was this campaign we did for them.

The world had changed—and so had travel.
Out with the old, in with the neologisms, we created a dictionary of all the latest trending travel terms and gave them that signature AT zhuzh.

Because while a lot had changed, one thing hadn't:
our love for fun.

And AT was about to bring a whole lot of it.